#history

1 notes tagged “history”.

• How mobile UA changed (2015 → 2026) — the remaining levers, team structure and channel mix by budgetFrom 100-person manual media-buying teams (Machine Zone era) to algorithmic buying on 4–5 consolidated networks — what's left to control (bid, campaign type, budget, creative, signal), how a modern UA team is structured, and how channels and process change from six- to eight-figure monthly budgets (gaming lens).