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#headline-testing
1 notes tagged “headline-testing”.
Naming a lead magnet and writing the call to action
Why the name and packaging of a lead magnet move opt-ins 2–10x more than its contents, Hormozi's naming formulas, how to test names cheaply (ad tests, story polls, texts), and the clear-CTA formula (clear, exact next action, reason to act now) with capacity-based scarcity.