#hard-paywall

3 notes tagged “hard-paywall”.

• Free tier or not? Freemium vs charging from day oneWhether to offer a free tier at all — RevenueCat data shows no-free-tier apps convert 10.7% vs 2.1% by day 35 with equal retention, but a free tier pays when free users are your marketing (Opal) or your network (Tinder).
• Hard vs soft paywallsWhen to force users to pay or leave (hard paywall) versus letting them close it (soft), with a case where adding the X halved revenue.
• Removing the free trial (pay-up-front plans)When dropping the free trial wins — Natal's no-trial monthly grew monthly subs 2,000% (quarterly +46%, annual +21%), Claim went paid-only after 34% trial starts and 50–55% trial-to-paid — and the prerequisites, plus counter-cases (Ladder, Skylight).