#free-trial

10 notes tagged “free-trial”.

• Discount offer right after a trial starts (trial-to-discount)Flow shows a "free gift" 30%-off paid plan immediately after a user starts a free trial; worth testing when trial-to-paid is below the 30–40% norm — decide with simple math.
• Free-trial toggle — let users choose trial vs pay now (and price them differently)Put a "skip free trial" toggle on the paywall so users pick trial or immediate purchase — Riz charges $9.99/week with a 7-day trial or $6.99/week without; Cal AI keeps one price; on transaction-abandonment offers give a deeper discount (90% vs 80%) for buying without a trial; ~10% pick no trial.
• How long should the free trial be?Default to 7-day trials on yearly and 3-day on weekly; 14 days occasionally wins, and longer trials look best when offered as an exit offer rather than the default.
• Paid intro offers ($1.99 first month that renews yearly)Next to the free-trial plan, offer a cheap paid first period (e.g. $1.99 for month one, then $59.99/year) — a tripwire that lifted conversion 19% → 25% and proceeds +21% in one test.
• Removing the free trial (pay-up-front plans)When dropping the free trial wins — Natal's no-trial monthly grew monthly subs 2,000% (quarterly +46%, annual +21%), Claim went paid-only after 34% trial starts and 50–55% trial-to-paid — and the prerequisites, plus counter-cases (Ladder, Skylight).
• Showing two paywalls in onboarding (and the 8-paywall-views rule)A no-trial paywall early plus a trial paywall later in onboarding lifted start rate from ~3% to 7.7% and monthly sales ~3x; paywall views keep paying off until roughly 8 views.
• The three-screen pre-paywall sequence (explain the free trial)A 2–3 screen sequence before the paywall ("try free", "we'll remind you before it ends", trial timeline) that raised trial starts 56% in one app; Blinkist, Rest of Me, Cal AI variants.
• Tripwire offers instead of free trials in web2appWhy web funnels replace free trials with tiny paid entry offers ($0.99–$10 intro periods or one-time boosts) that renew or upsell to full price, how to size them, and examples (Audible, Hily, Coursiv, Headway).
• Web pricing page — show annual first with a trial timeline (60/40 → 75–80% annual)Built With Science's biggest 2026 win — a web pricing page showing only the annual plan with a Blinkist-style day 1 / day 7 / day 12-reminder trial timeline moved plan mix from ~60/40 to 75–80% annual with no price change; adding more context hurt; a "pay now, 20% off" no-trial toggle lost until both options were framed positively.
• Weekly vs monthly vs yearly plans — and which plan gets the trialMonthly plans usually underperform; test weekly vs yearly per category, and put the free trial on the plan with the highest LTV — moving it from yearly to a 3-day weekly tripled sales in one app.