#frameworks

2 notes tagged “frameworks”.

• Copy formulas for short and long copy — ABC, wheel of persuasion, story bridge, 4 C'sWhich formula to use by copy length — ABC (attention, big promise, CTA) for short opt-in pages (75%+ conversion for Alex Cattoni), the six-step wheel of persuasion for sales pages, a story-bridge formula for sales emails, and the 4 C's for ads (one ad at 1,432% ROAS).
• Headline hooks and choosing a copy frameworkHow to hook a landing/sales page (lead with the problem, first person in quotes, hook fast but don't keep it short), how the hook picks the framework (PAS, DOS, AIDA, PCPO), formulas like "even if", and Ben Bennett's 14 ad hook types.