#focus

1 notes tagged “focus”.

• Brand vs media arbitrage — why multi-SKU performance ecommerce stalls near $10MAlex Hormozi's argument that paid-media "arbitrage" ecommerce (several unbranded products) caps around $10–12M as CAC rises, margins compress and dupes undercut you — and the fix: cut to the one winning product, build a brand and recruit believing influencers; don't diversify into new businesses for the same audience.