#featuring

2 notes tagged “featuring”.

• In-app events (iOS) and LiveOps / promotional content (Google Play)Why in-app events and Google Play promotional content matter for ASO — extra search indexing and featuring (incl. Today tab), re-engaging lapsed users — with Tilting Point's 9-events-in-3-days launch (4 featured), Google's LiveOps eligibility and claimed lifts, and how to plan and measure them.
• Measuring the ROI of ASO and featuringHow in-house teams (Nordeus, Tilting Point, Zynga) measure ASO — installs as the north star, holistic vs single-activity ROI, a D7→D365 LTV multiplier when there's no predictive model, the featuring-uplift calculation, and using App Store Connect cohorts and unified tracking links.