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AppLovin ad creative for e-commerce — longer stories, back-loaded CTAs, end cards and volume
Savannah Sanchez's AppLovin playbook (2026) — full-screen in-game ads unskippable for 5 s, watched ~35 s on average, 81% over 30 s; flip the social formula (low-key opening, rising action ~20 s, hard sell in the last 5 s); talking-to-camera UGC with voiceover; interactive end cards drive >50% of clicks; upload every past Meta/TikTok ad and aim for thousands of variants; weekly sprints and patience before killing high-spend ads.