#economics

2 notes tagged “economics”.

• Organic UGC vs paid ads — margins, ceilings, and using organic winners as adsJoseph Choi's economics — paid ads run ~10–30% margins on a creative-fatigue treadmill, organic mass-UGC 50–80% but with a ~$1–3M/year ceiling — and three ways to recycle viral organic content into paid campaigns.
• Why run web2app funnels (and when not to)The business case for selling app subscriptions through a web quiz + web checkout instead of the app store — fees, cash flow, attribution, control — plus the cases where it underperforms.