#distribution

2 notes tagged “distribution”.

• Reserving a marketing budget and choosing the first channelWhy new apps fail without an earmarked marketing budget, and Steve P. Young's default first channels (ASO + Apple Ads), with the warning that viral social views often don't convert to downloads.
• Why start paid acquisition with Apple AdsWhy App Masters starts most iOS apps on Apple Ads (plus ASO) before Meta or TikTok, and when that advice does not apply.