#discount

5 notes tagged “discount”.

• Discount offer right after a trial starts (trial-to-discount)Flow shows a "free gift" 30%-off paid plan immediately after a user starts a free trial; worth testing when trial-to-paid is below the 30–40% norm — decide with simple math.
• Pay-what-you-want discount sliderInstead of a fixed discount, let users slide between the default offer and the max discount; it converts better and drove ~10% of one app's sales, though users drift to the lowest price.
• Paywall placements beyond onboarding (transaction abandonment, session start, actions)Cover every placement before experimenting — transaction-abandonment offer (discount annual only, add an undiscounted monthly anchor), session-start paywall once a day, after N in-app actions, after trial/subscription cancel — plus a spin-wheel discount reveal and a "not ready for a year?" drawer ladder.
• What to show when users close the paywall (exit offers)Exit-offer ladder for dismissed paywalls — longer (14-day) trial, discount, discount + trial, free credits followed by a review prompt, and finally a forced email capture.
• Winback email sequence for web2app quiz completersHow Headway (and Asana Rebel) email users who completed the quiz and left an email but didn't pay — ~8 discount-escalating emails, tight cadence, emoji subjects, one button back to the paywall — and what share of sales to expect.