#direct-response

3 notes tagged “direct-response”.

• Checkout button copy — "Check out" beat "Submit my order" by ~30% (Stefan Georgi)A 2020 supplement-funnel split test (685 conversions) where changing the checkout button from "Submit my order" to "Check out" lifted checkout conversion 28% → 37.5% and revenue per checkout visitor $34 → $46 (~$4.38M/year at 1,000 checkout visitors/day); use familiar, unambiguous verbs and remove micro-friction.
• Choosing the funnel path — ad, advertorial, VSL, product page, checkoutStefan Georgi's 2025 view of direct-response funnels — pick the page after the click by platform congruence (YouTube → video page, native → advertorial), use a long advertorial to a PDP for cheap products or a short advertorial to a VSL, the five common paths (ad → advertorial → PDP → checkout is the most common at 8-figure e-com), and what an on-page VSL must do.
• Writing advertorials with Claude — Stefan Georgi's extract-then-model processWhat an advertorial is for (pre-selling between an ad and a short PDP or long sales letter), the two templates (first-person testimonial story vs third-person news story), and Stefan Georgi's three-step Claude process — extract inputs from the sales page, analyse a proven advertorial's structure, write a new one per avatar — producing 3+ drafts in ~45 minutes, with the editing, hallucination and health-claim checks it needs, plus his stock-up upsell template.