#diagnostics

2 notes tagged “diagnostics”.

• Diagnosing why a Meta ad isn't working (metric-pattern cheatsheet)Metric patterns that locate where an ad breaks — low thumbstop with OK CTR (fix the hook), high watch with low CTR (stronger CTA), clicks but short watch (shorten), high CTR with no conversions (landing page/offer), rising CPM/CPA on a winner (fatigue), no spend at all (similarity) — and how to turn each into a testable hypothesis.
• Is it really creative fatigue? Diagnosing a Meta ad's performance dropJon Loomer's case that most "creative fatigue" is really Meta shifting a new ad from remarketing to prospecting (prove it with audience-segment and attribution breakdowns), when fatigue is real (small/local or isolated remarketing audiences, too few assets, very high spend in niche markets per Ben Heath), and what to do instead of reflexively launching a new ad.