#demographics

1 notes tagged “demographics”.

• Apple Ads audience settings — customer types, demographics, location and ad schedulingWhat Apple Ads audience options actually do — "new users" vs the ambiguous "returning users", why age/gender targeting reaches only users with personalised ads on (Thomas Petit estimated ~5% effective reach in 2023), when location targeting and ad scheduling to fill organic-rank dips make sense, and where practitioners disagree.