#customer-research

2 notes tagged “customer-research”.

• Customer calls at scale — Fastlane's 2,000 calls behind $69k MRRHow Fastlane (AI short-form video tool, $69k MRR two months after launch, self-reported) ran ~20 customer calls a week — an in-app "book a call for 7 extra days" button, Mom Test questions, silent screen-share usability tests, power-user interviews, AI notes in Notion fed to a Claude-built "customer intelligence" dashboard.
• Customer research for ad creative — generations, micro-moments, emotionsSarah Levinger's customer-reality research (the "customer cake") — generational context (information, money, life stage, trust), micro-moments when the problem surfaces, and emotional mapping (valence/intensity, private vs social, acute vs chronic) — with where to find each, plus review-mining shortcuts from Dara Denney and Emily Hickey.