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#curiosity
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Five psychological triggers in conversion copy (loss aversion, social proof, curiosity, reciprocity, micro-commitments)
How to apply five buying triggers ethically — reframe a gain as a loss, get specific testimonials with four interview questions, use question headlines (+29% CTR in one thumbnail test), give value first (23%/20% converting low-pressure emails), and break the ask into micro-commitments (76% vs 16.7% foot-in-the-door).