#creator-icp

1 notes tagged “creator-icp”.

• Credibility vs relatability — matching creator, hook and buyerDawson Gibbs's framework — considered purchases (flights, buying a business) need credible creators ("I'm an ex-flight attendant"), impulse products need relatable ones ("I'm broke like you") — and how a wrong creator ICP brought 45% churn at SMB Market until older creators and borrowed credibility fixed it.