#creative

2 notes tagged “creative”.

• How mobile UA changed (2015 → 2026) — the remaining levers, team structure and channel mix by budgetFrom 100-person manual media-buying teams (Machine Zone era) to algorithmic buying on 4–5 consolidated networks — what's left to control (bid, campaign type, budget, creative, signal), how a modern UA team is structured, and how channels and process change from six- to eight-figure monthly budgets (gaming lens).
• What App Store screenshots should say (first three, keyword, USP, faces)Screenshot copy rules from a +30% download test — lead with the searched keyword, then unique selling points and social proof; focus on the first three screenshots; show a human face.