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#creative-refresh
1 notes tagged “creative-refresh”.
Is ad fatigue real? Creative longevity vs refresh cadence
Where practitioners disagree on ad fatigue — Barry Hott has ads running profitably for years and doubts fatigue is the main killer; Savannah Sanchez says rotate in at least 2 new ads a week (TikTok fatigues fastest); CTC's data shows whales survive month to month 82% of the time and accounts that push budget on proven ads carry 85–100%+ of spend; AppLovin has fewer but higher-attention impressions — plus how to tell real fatigue from other causes.