#creative-fatigue

2 notes tagged “creative-fatigue”.

• Is it really creative fatigue? Diagnosing a Meta ad's performance dropJon Loomer's case that most "creative fatigue" is really Meta shifting a new ad from remarketing to prospecting (prove it with audience-segment and attribution breakdowns), when fatigue is real (small/local or isolated remarketing audiences, too few assets, very high spend in niche markets per Ben Heath), and what to do instead of reflexively launching a new ad.
• The Meta ads testing engine for ecommerce — discovery, optimization, scalingSmart Marketer's 3-phase creative testing SOP for ecommerce Meta accounts ($15–20/day per variation, 10–15 angles, 3+ days, 20–30% hit rate), mining past ad data by segment, and the format → context → perspective ladder for fighting creative fatigue.