#conversion-tracking

1 notes tagged “conversion-tracking”.

• Starting a new or low-volume Meta ad account — the simplest setup that can workWhat to do (and never do) with a brand-new or budget-limited Meta account — run in Ads Manager not boosted posts (iOS boosts add ~30% Apple fee), check purchase/lead events don't fire on page load, optimise for the purchase not add-to-cart or traffic, one campaign + one ad set + 1–2 ads, broad and unrestricted, leave it 1–2 weeks — plus Jon Loomer's fallback to a cheaper front-end product or leads.