#consolidation

1 notes tagged “consolidation”.

• Consolidate into an "Andromeda portfolio" or keep the old-school setup?Smart Marketer's rule for choosing between the consolidated Andromeda setup (reset when things are going badly) and the granular "Forrest Gump sprint" (when you have momentum), with the CleanEase case — 8 campaigns to 2, CPM −20%, CPA −35%.