#compliance

4 notes tagged “compliance”.

• AI-generated ad creative — where Barry Hott uses it and where the lines areHow Barry Hott used Veo 3 / Kling in 2025 — AI hooks followed by real-human ads, B-roll and stock-footage replacement, animating existing product stills, AI "pre-shoots" before expensive shoots, prompting exact pacing and inflection — the compliance line (no AI testimonials about physical experience), why the bar for "pretty ads" dropped to ~zero, his worry about AI static-image glut, and Savannah Sanchez's no-AI counterpoint.
• Dark patterns in web quiz funnels — where the line is and why it's closingThe "black-hat" end of web2app — $1 plans followed by pre-checked add-ons that charged ~$350–400, per-day prices hiding the full price, refund walls — why regulators and payment providers are clamping down, and practical guardrails for honest funnels.
• Using AI to scale app ad creatives (without fake testimonials)Where AI helps app ad production in 2026 — permutations of real-human ads (ElevenLabs voice/translation, Suno music), AI statics, LLM-brainstormed extreme hooks, Veo 3 / Higgsfield video — and why fully synthetic "testimonials" carry FTC and backlash risk.
• Writing advertorials with Claude — Stefan Georgi's extract-then-model processWhat an advertorial is for (pre-selling between an ad and a short PDP or long sales letter), the two templates (first-person testimonial story vs third-person news story), and Stefan Georgi's three-step Claude process — extract inputs from the sales page, analyse a proven advertorial's structure, write a new one per avatar — producing 3+ drafts in ~45 minutes, with the editing, hallucination and health-claim checks it needs, plus his stock-up upsell template.