#channel-strategy

3 notes tagged “channel-strategy”.

• How much to rely on ASO, and how it fits with Apple Ads and MetaSteve P. Young's view (2026) that ASO is a slice of the acquisition pie, not the whole — when it can carry an app, why to pair it with Apple Ads first, and how it validates a funnel before Meta.
• Reserving a marketing budget and choosing the first channelWhy new apps fail without an earmarked marketing budget, and Steve P. Young's default first channels (ASO + Apple Ads), with the warning that viral social views often don't convert to downloads.
• Why start paid acquisition with Apple AdsWhy App Masters starts most iOS apps on Apple Ads (plus ASO) before Meta or TikTok, and when that advice does not apply.