#cash-flow

3 notes tagged “cash-flow”.

• CAC payback in 30 days and the 30-day cash collected ruleWhy Hormozi targets recovering acquisition cost within 30 days (one credit-card cycle), the rule that cash collected in month one should exceed COGS + CAC, and the offer tactics that pull cash forward.
• Founder bottlenecks in a growing ecommerce business — contractors, logistics, cash forecasting, sales talentHormozi's fixes for operational constraints in $3–6M ecommerce businesses — a bench of on-demand contractors for founder chores, outsourcing commoditized logistics, a finance person forecasting inventory buys, and buying vs building on-camera sales talent (live selling on Whatnot) trained with behavior-level instructions.
• Prepay discounts, annual plans, split payments, layaway and financingHow many customers take a prepay or annual offer (15–20% for buy-10-get-2, 30–40% with bonuses), how big the discount should be, and payment structures (half now/half in 30 days, payday-aligned splits, layaway, third-party financing at +35% sales) that pull cash forward.