#capi

3 notes tagged “capi”.

• Conversions API (CAPI) — why server-side conversion feedback mattersWhy browser pixels broke under Safari ITP and ATT, how server-to-server Conversion APIs restore feedback to ad platforms (identifiers to send, full event stream), which platforms now offer CAPIs, and why advertisers only integrate a few.
• Should we add a new ad channel? Scale, return, effort — and small platform syndromeHow to decide whether a new or smaller ad channel (CTV, AppLovin for e-commerce, chatbot ads, retail media) is worth testing — judge scale, achievable ROAS and team effort, require it to beat (not match) incumbents, and budget for a real test plus data integration.
• SKAN, AEM and CAPI — how app conversions reach Meta after ATTPlain-language model of iOS app attribution in 2026 — ATT opt-in (~15–30%) is deterministic, the rest arrives via SKAdNetwork/AdAttributionKit aggregates and Meta's probabilistic AEM, privacy thresholds punish diluted setups, and a CAPI + MMP redirect setup recovers ~90–95% of conversions vs ~70–80%.