#campaign-setup

2 notes tagged “campaign-setup”.

• Apple Ads single keyword ad groups (SKAG)Why and how to run Apple Ads SKAG campaigns — one exact-match keyword per ad group, search match off, bid near target CPA, 5–10 keywords.
• How to set up an Apple Ads Max Conversion campaignStep-by-step settings for the Apple Ads Max Conversion (target CPA) discovery campaign — CPA goal, daily budget, extra ad group, audience, CPP.