#campaign-management

1 notes tagged “campaign-management”.

• Running a UGC program — campaign managers, coaches and content approvalHow the top UGC programs are staffed and run — 1 campaign manager per ~10 creators, managers vs content coaches, pre-post video reviews, a few "backbone" creators, when the founder can step back (consistent sub-$4–5 CPMs), and tooling for hundreds of creators.