#cadence

1 notes tagged “cadence”.

• How many promotional emails to send — campaign cadence tied to the marketing calendarCTC's case that email is a promotional channel, not just retention — Spiral Bible (no LTV) went from 18 to 27 campaigns a month with every send tied to a calendar moment, 2.8x campaign revenue and 28% of revenue from email — plus the BFCM cadence (3/week → daily → 3/day → extension → shipping cutoff) and how story emails fit in.