#cac

4 notes tagged “cac”.

• CAC payback in 30 days and the 30-day cash collected ruleWhy Hormozi targets recovering acquisition cost within 30 days (one credit-card cycle), the rule that cash collected in month one should exceed COGS + CAC, and the offer tactics that pull cash forward.
• Do order bumps and upsells still pay on Meta? (AOV up, CAC up)Stefan Georgi's June 2026 thesis that raising front-end AOV with bumps, upsells and subscriptions roughly doubles CAC on Meta because the algorithm hunts pricier buyers — the $47-book case at 4–6x ROAS with no upsells — and how it reverses his own 2024 advice; move AOV tactics to the back end.
• First-order profitable or go negative? How much you can pay to acquire a customerWhen it makes sense to pay a CAC above first-order gross profit (rebills, subscription LTV, financing), Stefan Georgi's rebill math from a peptide funnel, CTC's "market CAC" view of the Meta auction (IM8's ~$308 CAC), and why low-LTV brands must stay first-order profitable.
• What LTV:CAC ratio do you need? (3:1 to 12:1 by human touchpoints)Hormozi's rule that the 3:1 LTV:CAC benchmark only fits fully automated businesses — add 3 points for each human step in attraction, conversion and delivery (6:1, 9:1, 12:1) — plus the two ways to get extreme ratios.