#button-copy

1 notes tagged “button-copy”.

• Checkout button copy — "Check out" beat "Submit my order" by ~30% (Stefan Georgi)A 2020 supplement-funnel split test (685 conversions) where changing the checkout button from "Submit my order" to "Check out" lifted checkout conversion 28% → 37.5% and revenue per checkout visitor $34 → $46 (~$4.38M/year at 1,000 checkout visitors/day); use familiar, unambiguous verbs and remove micro-friction.