#bundles

2 notes tagged “bundles”.

• BFCM prep — housekeeping, offer, homepage and email plan (CTC checklist)CTC's Black Friday/Cyber Monday checklist for seven-figure brands, least to most impact — billing limits and 90%+ match rate, a simple 20%+ site-wide offer, AOV bundles when BFCM cohorts have poor LTV, a whale bundle (a $1,000 bundle for a $50-product brand), the homepage as the landing page, and the email/SMS cadence through the free-shipping cutoff.
• Raising AOV by leading cold traffic with a bundle ("sell a system")Smart Marketer's Boom case — switching paid traffic from a best-converting single lipstick back to a $79 three-stick trio via pre-sell articles roughly doubled new-customer AOV ($38→$78) while new customers grew 33%, without touching the site; why picking offers on conversion rate alone misleads.