#brand-keywords

1 notes tagged “brand-keywords”.

• Apple Ads brand vs non-brand — split campaigns by intent and never blend the resultsWhy Apple Ads should be read as two channels (brand and non-brand) — Thomas Petit's 500% vs 80% ROAS example hidden inside a "200% blended" account — plus Adapty's four intent campaigns (brand, competitor, category, discovery), defending your brand term, and pause tests for brand cannibalisation.