#awareness-levels

3 notes tagged “awareness-levels”.

• Choosing the pain point and awareness level for a DTC offerStefan Georgi's 2026 workshop diagnoses — the "lying awake at night" test for bleeding-neck pain points (why brain fog fails), the fear-to-product magnitude mismatch, why solution-aware copy caps scale and starves affiliates, simple mechanisms over science, and modelling competitors' structure while differentiating on one feature.
• Matching ad formats to the buyer's state — the T-E-E-P framework and awareness levelsSarah Levinger's Trigger → Exploration → Evaluation → Purchase framework for choosing ad formats by psychological state (with Ridge ring examples), how to weight the mix by business goal, and Dara Denney's awareness-level expansion (unaware → product-aware).
• Scaling ad spend past a plateau — testing budget, awareness levels and bridge pagesHormozi's advice when more spend stops bringing quality leads — treat profit as an experimentation budget (e.g. burn $200–300K on keywords to find ones that 5x the business), and move up Schwartz's awareness levels with broader keywords sent to an advertorial bridge page before the sales page.