#audience

2 notes tagged “audience”.

• Apple Ads audience settings — customer types, demographics, location and ad schedulingWhat Apple Ads audience options actually do — "new users" vs the ambiguous "returning users", why age/gender targeting reaches only users with personalised ads on (Thomas Petit estimated ~5% effective reach in 2023), when location targeting and ad scheduling to fill organic-rank dips make sense, and where practitioners disagree.
• Choosing creator niches by what the viewer wants (and reading the comments)Why on-topic creators (UFC fighters, mukbang, recipe and Love Island accounts) flopped for Cal AI while day-in-the-life fitness creators and moms printed, the comment-section test for niches and individual creators, and spotting creators before they blow up.