#att

3 notes tagged “att”.

• Conversions API (CAPI) — why server-side conversion feedback mattersWhy browser pixels broke under Safari ITP and ATT, how server-to-server Conversion APIs restore feedback to ad platforms (identifiers to send, full event stream), which platforms now offer CAPIs, and why advertisers only integrate a few.
• Do you need an MMP? AppsFlyer, Adjust and the state of SKAdNetwork (2026)Why mobile measurement partners (AppsFlyer, Adjust, Branch…) remain mandatory for app advertisers buying Meta at scale, what the 2026 AppsFlyer consortium investment means for neutrality, and why SKAdNetwork/AdAttributionKit is not worth heavy investment.
• SKAN, AEM and CAPI — how app conversions reach Meta after ATTPlain-language model of iOS app attribution in 2026 — ATT opt-in (~15–30%) is deterministic, the rest arrives via SKAdNetwork/AdAttributionKit aggregates and Meta's probabilistic AEM, privacy thresholds punish diluted setups, and a CAPI + MMP redirect setup recovers ~90–95% of conversions vs ~70–80%.