#arpu

1 notes tagged “arpu”.

• How often to run paywall tests — and why a 5% ARPU lift can be your whole ad marginCal AI ran ~4 paywall tests a week (~300 in 18 months), single tests worth $10–50K/month, starting from ~100 users/day; Gleam argues a 5–6% ARPU lift can be the entire margin on paid ads and unlocks channels (and acquirers); treat the paywall as a never-finished marketing asset.