#applovin

4 notes tagged “applovin”.

• AppLovin ad creative for e-commerce — longer stories, back-loaded CTAs, end cards and volumeSavannah Sanchez's AppLovin playbook (2026) — full-screen in-game ads unskippable for 5 s, watched ~35 s on average, 81% over 30 s; flip the social formula (low-key opening, rising action ~20 s, hard sell in the last 5 s); talking-to-camera UGC with voiceover; interactive end cards drive >50% of clicks; upload every past Meta/TikTok ad and aim for thousands of variants; weekly sprints and patience before killing high-spend ads.
• Is ad fatigue real? Creative longevity vs refresh cadenceWhere practitioners disagree on ad fatigue — Barry Hott has ads running profitably for years and doubts fatigue is the main killer; Savannah Sanchez says rotate in at least 2 new ads a week (TikTok fatigues fastest); CTC's data shows whales survive month to month 82% of the time and accounts that push budget on proven ads carry 85–100%+ of spend; AppLovin has fewer but higher-attention impressions — plus how to tell real fatigue from other causes.
• Judging creatives — spend and cold-audience results over in-platform ROASWhy Barry Hott and Savannah Sanchez judge new ads first by whether the system spends on them, why high-spend / low-ROAS ads are often the ones reaching cold audiences (AppLovin — users see ~8 ads before buying), and how to use Meta's audience-segment breakdown (new / engaged / existing) and the incremental-attribution column to stop crowning ads that just harvest 1-day-view credit from existing customers.
• Should we add a new ad channel? Scale, return, effort — and small platform syndromeHow to decide whether a new or smaller ad channel (CTV, AppLovin for e-commerce, chatbot ads, retail media) is worth testing — judge scale, achievable ROAS and team effort, require it to beat (not match) incumbents, and budget for a real test plus data integration.