#app-store-fees

1 notes tagged “app-store-fees”.

• External payment links vs in-app purchase (US, 2025+)RevenueCat's Dipsea test after the 2025 US ruling — web-only checkout earned $1.96/user vs $2.09 for IAP at a 30% fee (≈ a wash), fewer trials but higher trial conversion and far lower auto-renew-off (3.5% vs 19%); at the 15% fee IAP wins; Skylight saw +100% conversion moving a QR flow from web to Apple.