#aov

7 notes tagged “aov”.

• BFCM prep — housekeeping, offer, homepage and email plan (CTC checklist)CTC's Black Friday/Cyber Monday checklist for seven-figure brands, least to most impact — billing limits and 90%+ match rate, a simple 20%+ site-wide offer, AOV bundles when BFCM cohorts have poor LTV, a whale bundle (a $1,000 bundle for a $50-product brand), the homepage as the landing page, and the email/SMS cadence through the free-shipping cutoff.
• Do order bumps and upsells still pay on Meta? (AOV up, CAC up)Stefan Georgi's June 2026 thesis that raising front-end AOV with bumps, upsells and subscriptions roughly doubles CAC on Meta because the algorithm hunts pricier buyers — the $47-book case at 4–6x ROAS with no upsells — and how it reverses his own 2024 advice; move AOV tactics to the back end.
• Evergreen discount collection pages for scaling ecommerce adsThe ad landing page Smart Marketer moves to once a single product page ("butter chicken") stops scaling — no top navigation (+22% in one test), standing ~10% discount, UGC, hero products with add-to-cart, a bundle for AOV, reviews, VIP offer at the bottom.
• Funnel economics "dirty math" — day-zero gross profit and the four leversStefan Georgi's back-of-napkin funnel math for DTC, info and high-ticket offers (CPA, day-zero AOV, COGS, gross profit), the four levers (lower CPA, lower COGS, raise AOV, raise LTV), and his peptide-funnel case that went from −$146 to +$56 per customer with three changes.
• Launching Meta ads for a new DTC brand — product, pillars, statics firstThe zero-to-one sequence from Zach Stuck (Mars Men, Hollow) and Dara Denney — pick a product/AOV that Meta economics can carry, "spiderweb" every problem the product can solve into pillars, test pillars with cheap statics in one purchase-optimised campaign, then add $100 creator videos and listicle landing pages.
• Price testing DTC and info offers — when higher wins and when lower unlocks scaleStefan Georgi's price-test cases (skincare single bottle $59→$79 at the same conversion; a blood-sugar supplement cut from $69/59/49 to ~$39/34/29 that doubled-to-tripled conversions and enabled scale), adding a bigger package, testing a lower front end when ROAS is ~1.3, and CTC's warning about drifting price-per-unit.
• Raising AOV by leading cold traffic with a bundle ("sell a system")Smart Marketer's Boom case — switching paid traffic from a best-converting single lipstick back to a $79 three-stick trio via pre-sell articles roughly doubled new-customer AOV ($38→$78) while new customers grew 33%, without touching the site; why picking offers on conversion rate alone misleads.