#amazon

1 notes tagged “amazon”.

• Demand creation vs demand capture — the "modern distribution" playbook (Skullcandy and TikTok Shop)CTC's framework for low-LTV consumer brands — ecommerce is only ~17% of transactions and Amazon ~40% of online, so impression-heavy channels (TikTok Shop, CTV, creator content) create demand that is captured on Amazon and in retail; Skullcandy's TikTok Shop grew 4.3x Jan→Aug 2026 while its own ecommerce grew 2.7x; don't take big retail distribution without a demand engine.