#advertorial

4 notes tagged “advertorial”.

• Choosing the funnel path — ad, advertorial, VSL, product page, checkoutStefan Georgi's 2025 view of direct-response funnels — pick the page after the click by platform congruence (YouTube → video page, native → advertorial), use a long advertorial to a PDP for cheap products or a short advertorial to a VSL, the five common paths (ad → advertorial → PDP → checkout is the most common at 8-figure e-com), and what an on-page VSL must do.
• Persona landing pages, listicles and promo assetsHow Dose builds angle/persona-specific landing pages (the "grill dad" listicle), when a listicle format fits, buy box on-page vs redirect for advertorials, PDP vs LP for paid traffic, no-dev page builders (1 month → 1 week), and low-lift Black Friday promo assets.
• Scaling ad spend past a plateau — testing budget, awareness levels and bridge pagesHormozi's advice when more spend stops bringing quality leads — treat profit as an experimentation budget (e.g. burn $200–300K on keywords to find ones that 5x the business), and move up Schwartz's awareness levels with broader keywords sent to an advertorial bridge page before the sales page.
• Writing advertorials with Claude — Stefan Georgi's extract-then-model processWhat an advertorial is for (pre-selling between an ad and a short PDP or long sales letter), the two templates (first-person testimonial story vs third-person news story), and Stefan Georgi's three-step Claude process — extract inputs from the sales page, analyse a proven advertorial's structure, write a new one per avatar — producing 3+ drafts in ~45 minutes, with the editing, hallucination and health-claim checks it needs, plus his stock-up upsell template.