#advantage-plus
6 notes tagged “advantage-plus”.
- Broad targeting vs interests, lookalikes and retargeting on Meta (2023 → 2026)How targeting advice flipped from Smart Marketer's 2023 70/15/15 interest/lookalike/broad split to 2025–2026 broad-by-default — and the remaining cases for interests (forcing a new avatar, lead gen), geo-only (local), customer exclusions, and Advantage+ as audience research.
- How many ads per ad set, and the minimum budget for a Meta campaignPractitioner numbers for ads per ad set (10 to start, 15–20 diverse concepts in a consolidated ad set, 3–6 per concept test, ~20 for ASC) and minimum daily budgets (≥3× target CPA, ≥$100/day for ASC, $100–300 per concept test).
- How to structure a Meta ads account in 2025–2026The campaign layouts practitioners actually run — Dara Denney's testing campaign + Advantage+ (ASC) core, Smart Marketer's one-campaign-per-objective "Andromeda portfolio", CTC's evergreen (acquisition/retention ad sets filled to 150 ads) + marketing-moment campaigns, Ben Heath and Jon Loomer's one-campaign-one-ad-set start, Mars Men's 40 pillar campaigns — plus multiple products, countries, retargeting and the 2020 baseline.
- Meta creative testing setups at $5K, $50K and $1M+ per monthConcrete creative-testing configurations by spend level — one ASC with ~10 ads at lean budgets, an ABO testing campaign with one ad set per concept (3–6 ads, $100–200/day) at growth, and 10–20 tests/week at $200/day for ~7 days at scale — plus rules on test length and not mixing new ads with proven ones.
- Testing campaigns vs evergreen campaigns for app ads on Meta — forcing spend and graduating winnersHow subscription-app media buyers separate creative testing from evergreen campaigns on Meta — Samet Durgun's install-campaign funnel (200 ads on Android → 10 on iOS → 2 hero creatives), automated rules that cap spend per ad so every ad gets tested, and graduating only on cost per purchase after the trial window.
- What Andromeda, GEM and Lattice are, and what they change for advertisersPlain-language model of Meta's 2025–2026 ad delivery stack (Andromeda retrieval → GEM ranking → Lattice unified models), the Advantage+ sales rollout of mid-2025, and the practical consequence that creative, not targeting or structure, decides delivery.