#adservices

1 notes tagged “adservices”.

• Apple Ads measurement pitfalls — AdServices isolation, match rate, storefront country, CPP comparisonsThomas Petit's list of ways Apple Ads numbers mislead — AdServices attribution can't be compared with SKAN-measured channels, MMP-vs-Apple install "match rate" (80–90% is good), App Store storefront ≠ user location (up to ~30% non-US installs on US campaigns), and custom product page results that look 10× better only because they serve a different audience.