#ads

1 notes tagged “ads”.

• Copy formulas for short and long copy — ABC, wheel of persuasion, story bridge, 4 C'sWhich formula to use by copy length — ABC (attention, big promise, CTA) for short opt-in pages (75%+ conversion for Alex Cattoni), the six-step wheel of persuasion for sales pages, a story-bridge formula for sales emails, and the 4 C's for ads (one ad at 1,432% ROAS).