#ab-test

2 notes tagged “ab-test”.

• Checkout button copy — "Check out" beat "Submit my order" by ~30% (Stefan Georgi)A 2020 supplement-funnel split test (685 conversions) where changing the checkout button from "Submit my order" to "Check out" lifted checkout conversion 28% → 37.5% and revenue per checkout visitor $34 → $46 (~$4.38M/year at 1,000 checkout visitors/day); use familiar, unambiguous verbs and remove micro-friction.
• Testing landing-page hooks — opt-in rate vs revenue per leadAlex Cattoni's 5-hook split test on a masterclass opt-in page (cold Meta traffic, 2,250 visitors) — the pain hook won opt-ins (24.4%) but sold nothing on the tripwire, while a curiosity + identity "FOMO" hook won revenue (2% lead-to-customer); judge hooks on downstream revenue, not opt-in rate.