Michael Butler
Developer who built Insert Affiliate after failing to find affiliate tooling for apps (no cookies/UTMs in app installs). Appeared on a Sub Club live stream with David Barnard and Mark Kennedy (2026).
Strong on: commission ranges, tiered commissions, link + short-code attribution, recruiting affiliates from existing users.
Bias to keep in mind: sells affiliate software.
Sources: sources/youtube/sub-club-by-revenuecat/2026-09-22-the-affiliate-marketing-playbook-for-apps.md.
Notes citing Michael Butler
- Affiliate programs for subscription apps — commissions, tracking, recruitingHow to run an app affiliate program — 15–40% commission (None to Run pays 20%), tiered bonuses, links plus in-app short codes, creator-branded paywalls with longer trials, recruiting affiliates from your own users — plus David Barnard's 100%-commission test, Cal AI's $10/sale and the AI-search halo.
- Measuring creator and UGC attribution (RPM, spikes, vanity URLs, codes)Practical ways to attribute organic creator content to revenue — reading per-post spikes to get revenue per 1,000 views, secondary engagement signals and a renewal score at scale, vanity domains that redirect to the app, per-creator promo/affiliate codes, and cohort churn checks.